Some of the biggest global issues are: poor diets (malnutrition to obesity); environmental issues (climate change, water scarcity and environmental degradation); and poverty.

Smart Food is one of the solutions that contributes to addressing all these issues in unison.

The UN has identified the need for Sustainable Diets they define as “diets with low environmental impacts which contribute to food and nutrition security…”, and believes that it is essential to set targets to strive towards this.

 
 

Why Smart Food is so critical to our future

The Smart Food initiative

Our aim is to bring Smart Food into mainstream along with the other major staples. It is therefore proposed to establish a Smart Food initiative with the overall goal to accelerate and popularize investments and support for the research and development of value chains for millets. We also want to ensure small holder farmers in developing countries benefit from the market growth and can move out of poverty and their hidden hunger.

Approach

An initiative has been designed around ‘Smart Food – good for you, good for the planet and good for the smallholder farmer’. The approach is based on creating a demand pull by the consumer.

Efforts will focus on building a stronger scientific case for more support to millets. We will also highlight the issues and promote the value of millets along with building a new modern image around what have been the traditional crops and foods in many areas. Complementary to this will be promoting the need for new modern and exciting products made with millets.

Partner on the Smart Food initiative

Contact:

J (dot) Kane-Potaka (@) cgiar (dot) org
Joanna Kane-Potaka
Smart Food Initiative Coordinator
ICRISAT Strategic Marketing and Communication Director

Urban consumers view on smartfood

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