with an initial commitment of US $2m and a target of $100m
“Millets have multiple benefits as they contribute to food and nutrition security for millions of people in the semi-arid tropics of Asia and Africa, generate market opportunities for farmers, and are a critical solution to climate change.” Kofi A. Annan, Chair of the Kofi Annan Foundation
Some of the biggest global issues are: poor diets (malnutrition to obesity); environmental issues (climate change, water scarcity and environmental degradation); and poverty.
Smart Food is food that is define as good for you, the planet and the farmer, and is one of the solutions that contributes to addressing all these issues in unison.
Our aim is to bring Smart Food into mainstream along with the other major staples. It is therefore proposed to establish a Smart Food initiative with the overall goal to accelerate and popularize investments and support for the research and development of value chains for millets. We also want to ensure small holder farmers in developing countries benefit from the market growth and can move out of poverty and their hidden hunger.
Smart Food is led globally by:
Smart Food millet efforts in India are lead by:
An initiative has been designed around ‘Smart Food – good for you, good for the planet and good for the smallholder farmer’. The approach is based on creating a demand pull by the consumer.
Efforts will focus on building a stronger scientific case for more support to millets. We will also highlight the issues and promote the value of millets along with building a new modern image around what have been the traditional crops and foods in many areas. Complementary to this will be promoting the need for new modern and exciting products made with millets.
J (dot) Kane-Potaka (@) cgiar (dot) org
Smart Food Initiative Coordinator
ICRISAT Strategic Marketing and Communication Director
Who is behind Smart Food
Smart Food is an initiative to promote food that is good for you, good for the planet and good for the farmer.
This initiative is led by Africa and Asia with the executive council comprised of the: Asia-Pacific Association of Agricultural Research Institutions (APAARI), Forum for Agricultural Research in Africa (FARA), West and Central African Council for Agricultural Research and Development (CORAF), Food Agriculture and Natural Resources Policy Analysis Network (FANRPAN), along with the International Crops Research Institute for the Semi-Arid Tropics (ICRISAT) which set in motion the Smart Food initiative in 2013. Learn more about the Executive Council here.
Smart Food works in partnership to achieve the goal.
In India, Smart Food is co-led by ICAR-IIMR (Indian Institute of Millet Research).
We also work with the food industry to help promote Smart Foods. These are companies that believe in the principles behind Smart Food and wish to promote this to the consumers and industry. This is not an endorsement of the foods, and the food products are the sole responsibility of the food companies we work with.
Become a partner with Smart Food by contributing to the Smart Food Endowment Fund set up to ensure the long term commitment to the Smart Food initiative, with only the earnings on the investment being available for spending. Learn more here.
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