Some of the biggest global issues are: poor diets (malnutrition to obesity); environmental issues (climate change, water scarcity and environmental degradation); and poverty.

Smart Food is one of the solutions that contributes to addressing all these issues in unison.

The UN has identified the need for Sustainable Diets they define as “diets with low environmental impacts which contribute to food and nutrition security…”, and believes that it is essential to set targets to strive towards this.

 
 

Why Smart Food is so critical to our future

The Smart Food initiative

Our aim is to bring Smart Food into mainstream along with the other major staples. It is therefore proposed to establish a Smart Food initiative with the overall goal to accelerate and popularize investments and support for the research and development of value chains for millets. We also want to ensure small holder farmers in developing countries benefit from the market growth and can move out of poverty and their hidden hunger.

Approach

An initiative has been designed around ‘Smart Food – good for you, good for the planet and good for the smallholder farmer’. The approach is based on creating a demand pull by the consumer.

Efforts will focus on building a stronger scientific case for more support to millets. We will also highlight the issues and promote the value of millets along with building a new modern image around what have been the traditional crops and foods in many areas. Complementary to this will be promoting the need for new modern and exciting products made with millets.

Partner on the Smart Food initiative

Contact:

J (dot) Kane-Potaka (@) cgiar (dot) org
Joanna Kane-Potaka
Smart Food Initiative Coordinator
ICRISAT Strategic Marketing and Communication Director

Who is behind Smart Food

Smart Food is an initiative to promote food that is good for you, good for the planet and good for the farmer.

The initiative was founded and is led by ICRISAT (International Crops Research Institute for the Semi-Arid Tropics) an international non-profit organization.

Smart Food works in partnership to achieve the goal.

In India, Smart Food is co-led by ICAR-IIMR (Indian Institute of Millet Research).

We also work with the food industry to help promote Smart Foods. These are companies that believe in the principles behind Smart Food and wish to promote this to the consumers and industry. This is not an endorsement of the foods, and the food products are the sole responsibility of the food companies we work with.

Urban consumers view on smartfood

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