The Bhoochetana project is being implemented with local organizations and people having ownership of the process. The project uses a consortium and convergence approach for interventions across the whole agricultural value chain. Farmer facilitators and ICT knowledge sharing ensure that there is widespread dissemination of technologies.
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Holistic NRM initiative Bhoochetana in Karnataka, India, raised yields for 4.75 million farmers by up to 66% and US$453million net profit in seven years #AgResearchImpact. This is an holistic NRM, precision fertilization low-cost science-based intervention designed at the request of the Karnataka government, and initiated from 2009 to improve farm productivity and incomes. The impact and approach have been summarized in an infographic
This model has since been replicated in other Indian States and a Bhoochetana plus initiative engaging several CG centers.