Corporate Social Responsibility in India
Our CSR engagements are in line with our mission to contribute to society through overcoming hunger, poverty, malnutrition and environmental degradation for the rural communities of the drylands
Interventions
- Sustainable integrated watershed management solutions
- Crop management solutions
- Soil health assessments
- Capacity development
- Introducing new livelihood options
Impacts
SABMiller India Pvt Ltd
Ensuring groundwater sustainability through integrated watershed management in Medak (Telangana)
- Increased crop yield by 13-29%
- Groundwater recharge of 170,000 m3 or more every year by increasing groundwater storage capacity
- Increased milk yield of 1 liter/animal/day resulting in a net income of ₹ 8,973 per day in the village, and an average net income of ₹ 4,640 per family
PowerGrid Corporation of India Ltd
Improving rural livelihoods through integrated watershed management in Kurnool (Andhra Pradesh) and Vijayapura (Karnataka)
- Water surface increase by 36,000 m3.
- Capacity building undertaken for over 1,000 farmers.
- Cropping intensity increased by 13-20% and crop productivity by 19-27%.
- New livelihood options introduced: Lamb rearing and vermicomposting for women farmer self-help groups.
The Coca-Cola Foundation
Watershed project – Bhujal in Uttar Pradesh
- 30-50% increase in the crop yield by introducing improved chickpea and wheat varieties
- Farmers shift from low-value crops (chickpea and mustard) to high-value
crops (vegetables and wheat) - 50% increase in cropping intensity
- Average annual family income rose from ₹ 50,000 to ₹ 1,25,000 in 3-4 years
- 2,50,000 m3 of surface runoff harvested every monsoon
- Groundwater table increase of 2.5 m
- Vermicomposting and nursery raising micro-enterprises introduced
- Introduced agroforestry, tree plantation on bunds and wastelands through community participation
- Substantial increase in fodder availability
- 30% increase in the population of dairy animals (900 to 1,200 buffaloes)
Rural Electrification Corporation Limited
Integrated watershed management for improving rural livelihoods in Mahabubnagar (Telangana) and Anantapur (Andhra Pradesh)
- Capacity building activities conducted for over 1,800 farmers
- Surface water increased by over 35,000 m3
- Crop management solutions increased yields by 14-22%
- New livelihood options introduced: Raising rams, nursery management, vermicomposting, vegetable cultivation, breeding Sirohi and buck breed improvement.
